Are you able to estimate the impact of the initiative on product metrics or are you performing a pure “guesstimation”?. Is there a science paper that evaluated the idea in a controlled environment? For example, have scientists evaluated the impact of gamification on users’ behavior?.Was this solution tested in other areas of the product or by competitors or semi-competitors? For example, the “stories” feature worked out great on Instagram, but it was a disaster on Skype.While it’s not always possible to get all the information you need, try to research the answers to the following questions: Perform research and early product discovery It’s best to also include that in a written product change hypothesis. Anyway, make sure your flagship initiatives at least plan to improve some of the key product metrics. Maybe the idea is worth pursuing as a side project or hackathon initiative. No worries, you just need to adjust your pitching strategy. However, it will be far harder to sell such work to your stakeholders. It’s OK to have ideas that don’t address any metrics directly, but build product quality to increase long-term retention. If you verified the context, it’s time to link your solution to your product metrics and goals. You can still plan it! Duh! A well-crafted work plan can be a basis to define the next period OKRs! Choose the product metrics to address Doesn’t mean the idea is bad, but timing is also important. Without it, it will be a distraction from the current direction. It has to fit the current product vision and strategy, and address current goals and OKRs. Verify how the idea fits the current product fundamentals and focusĮvery product idea needs a good context. Thus, start by filling in this sentence:Īs a, I want, so that. This will set a solid foundation for the rest of the work you are going to do. Thus, provide the right context for your initiative, the intended user group and the value the idea delivers. However, a solution looking for a problem is most likely nothing more than a waste of time. While the book approach dictates that you start with a problem to solve, let’s face it, we usually work on solutions. Be sure to record the information you collect from the following points in this document. This document will later be super handy when crafting any other communication or updates connected to this initiative. It’s not your notepad, but a document collecting all aspects of the initiative. For now, this can be a private document, but be aware that you should be able to share it with anyone at any point. This will be your work plan’s main document, where you will gather all the notes and key information needed. Create a ticket in your product management software.Perform research and early product discovery.Verify how the idea fits the current product fundamentals and focus.Thus, here comes the bulk of, often lonely, work of a product manager. However, the idea is simply not enough to convince anyone that it’s a good one. PreparationĮvery change starts with an idea. To understand a tool work plan for a product manager, let’s divide it into three stages: It’s about being able to create clarity where possible (say, the problem you want to fix with the new initiative) and identify the moving elements (i.e., where will the development go once a certain aspect is A/B tested). When you work with your team on the plan, the right people get their chance to voice their concerns and ideas.Īlso, in the product management world, it is not about setting everything in stone. This is how you help yourself, your team members, and your stakeholders get a common understanding of upcoming challenges. But, this work plan is not there for you to get timelines from your team and monitor them with a stopwatch. “Wait a minute!” – you may shout – “That sounds like project management!” It helps you coordinate and monitor these details to make sure the work is going accordingly. Now, what is a work plan in product management, especially in an agile product management world? A work plan is a high-level document that helps you gather any initiative’s goals, timelines, risks, and other aspects for a future update. However, both the A-team and the product teams still need a work plan to achieve success! What is a work plan? In practice, my planning comes with way more hurdles than the TV action heroes faced. Well, I never thought that as an adult product manager, I would be saying the same words. As a kid, I watched John “Hannibal” Smith from The A-Team often say, “I love when a plan comes together.” The four action heroes appeared to be able to create elaborate plans to solve their challenge of the week and execute them on the spot.
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